“Snackification” is Alive and Well in India despite Price Hikes!

Vatsal Jain
2 min readMay 7, 2023
Image Source: IKON Marketing Consultants

While Indians are facing budget constraints due to inflation and other economic setbacks, these shaky tightropes haven’t been able to deter their snack consumption.

Instead, snacking remains a source of comfort in turbulent times.

🥨Today’s global economic structure has affected food choices, with nearly 90% of consumers worried about rising prices.

🥨Moreover, 8 out of 10 Indians have become more budget-conscious than they were in 2021.

Consumers reveal that the costs of food items needed to prepare meals are putting a bigger hole in their pockets than snacks.

🥨67% of Indians are shelling out more money on groceries than a year ago, with millennials leading the pack (79%).

🥨Yet, snacks always fit in the grocery budgets of 86% of people.

Besides, consumers aren’t just chowing down snacks to sustain their day between meals but also to boost their physical, mental, and emotional health.

🥨Case in point, snacking offers an opportunity to connect with others, with 88% of Indians snacking together at least once every week.

🥨Likewise, 81% of Indians enjoy moments of peace during their day while snacking.

🥨Among snacks, 83% of consumers find chocolate soothing to their souls.

Overall, snacks remain a routine shopping basket item in the Asian country, even though people are feeling the crunch of the present economy.

🥨In fact, 76% of the native population snack at least twice a day.

Amid these trying times, Indian consumers see their favorite snacks as affordable and necessary indulgences.