Many of us can round up enough mettle for a quick burst of energy-intensive effort. But will you still feel the same way after a couple of months — or even a year — into your new project, goal, or job?

And what’s your go-to response: Do you keep on pushing while fighting the signs of burnout or fatigue? Or do you wildly linger between hyper-productivity and getting nowhere?

There’s a way to avoid yourself from getting disordered in such times. …


Currently owned by Hindustan Unilever Limited (HUL), LAKME is India’s first indigenous and successful beauty brand. The brand name “LAKME” is derived from the name of Goddess Lakshmi. Since its inception in 1952, Lakme has been a favorite among beauty and grooming enthusiasts in India.

JRD Tata kicked off Lakme as a 100% subsidiary of Tata Oil Mills in 1952. During one of his meetings with the then Prime Minister Jawahar Lal Nehru, the PM urged to develop cosmetics in India.

Indians used to spend a lot of foreign reserves to import cosmetics. …


Ola Electric is all set to electrify India’s two-wheeler space.

It is planning to kick off the largest electric scooter manufacturing unit in the world at Rs. 2,400 crores.

The factory will have a yearly capacity of 2 million, which will be stretched to 10 million by as soon as the coming year.

The world is riding the “electric” wave, so the move makes sense.

Moreover, e-scooters will only cost Rs. 0.30/km to run against Rs. 3/km of a conventional scooter.

Despite that, only 143,837 units were sold in FY 2021. …


Image Source: Pexels

2020 will be, no doubt, remembered as a year that changed the world in nearly every aspect. From a business perspective, it has been full of ups and downs with large-scale uncertainty, numerous disruptions, and a recently kick-started recovery process.

Having said that, for specific industries such as e-commerce, ed-tech, among others, 2020 has been surprisingly good. Even though the e-commerce industry experienced significant transformation, it made it through thick and thin in this decidedly difficult year.

Riding a transformative journey, India’s e-commerce sector has markedly advanced despite the COVID-19 pandemic, further expanding the industry’s scope for growth over the…


Image Source: DD News

India’s Union Budget 2021 can be summed up in three words — reinvigorate, reinforce, and restart. The country’s finance minister (FM) and co have framed a long-overdue budget in unprecedented times. After the industry and economy encountered huge shock amidst the COVID-19 crisis, India’s growth engines had to be brought back on track.

Even though the massive fiscal deficit would be a concern for many, these ambiguous times accent for significant government expenditure. The FM has assured capital allocation toward the healthcare industry, social welfare programs, diligent India, and efficient governance.

Jal Jeevan Mission (JJM) is one of such reforms…


Image Source: The Best Picture History

Chanakya (Kautilya or Vishnugupt) is one of the greatest mentors of India. Under his supervision, Chandragupta Maurya — a commoner by birth — established the Mauryan Empire. At its time, the empire was among the largest empires across the globe, and perhaps the largest ever in the Indian subcontinent.

From Myanmar to Afghanistan, and Kashmir to mid-Tamil Nadu, the Mauryan Empire expanded across 5 million square kilometers.

One currency, one system, one law. It was the ‘complete’ empire!

However, Chandragupta’s bloodline did not make him a king. He was a commoner by birth.

So, how did he emerge from being…


Photo by Lisa Fotios from Pexels

When the COVID-19 pandemic compelled people to remain indoors, smartphones became their window to the world, helping them keep in touch with their acquaintances, work from home (WFH), and even try new recipes.

“And 2021 assures to reinstate the double-figure growth curve for the smartphone segment as people welcome hybrid work models, binge on movies and web series, and continue the quest for the perfect selfie on their 6-inch screens.”

2020 has been a difficult year for the smartphone industry right from the start as supply chains for the components were disoriented amidst the rising COVID-19 cases in China. Considering…


How much money did the British Raj siphon out from India? How did they do it? And why didn’t the Indians stop them from doing so?

“It’s been over 70 years bro, what difference does it make?”


Photo by Alena Shekhovtcova from Pexels

2020 was characterized by the challenges due to the COVID-19 pandemic, and the instrumental role science played in addressing these challenges. India has been in the vanguard of the worldwide battle against the public-health crisis to provide cutting-edge solutions at scale, not only for itself but also for the world.

The lessons and achievements from the year such as scaling up home-grown testing capacities and teaming up with communities and sectors for development and innovation have helped us create a stronger environment to combat health crises over the years ahead.

During the initial days of the pandemic, it was implausible…


Photo by R ARCHITECTURE on Unsplash

‘Smart’, as the word reads, is the technology that learns and curbs the burden on humans to accomplish a job, whether it is smartwatches, smartphones, or smart TVs. The same theory goes true with smart homes — an emerging technology that understands the utilization pattern of the house owner, decreases the effort a person takes, and enhances the safety and security of the house.

A couple of years ago, smart home technology was difficult to grasp due to the civil workforce required to automate the home. Besides the circuitry that an individual has to do at home, smart devices leveraged…

Vatsal Jain

Content Writer || Open for freelancing projects

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