Imagine it: You own a hotel. At any hour of the day, several things are going on simultaneously at the front desk. Case in point, guests waiting to be checked in, telephone (s) ringing, and customers shooting their queries online. …

Today, in the afternoon, I tapped the Facebook icon on my smartphone, and the first thing I saw on my home feed was — “Your Memories on Facebook.” Normally, I just scroll down without even looking at it, but today I got a bit curious about what “sublime stuff” I…

While Indians are facing budget constraints due to inflation and other economic setbacks, these shaky tightropes haven’t been able to deter their snack consumption. Instead, snacking remains a source of comfort in turbulent times. 🥨Today’s global economic structure has affected food choices, with nearly 90% of consumers worried about rising…

Consumers are loosening their purse strings more on wellness than ever before. Now, wellness represents a $1.5 Tn industry worldwide, growing 5–10% annually. New wellness services and products are entering the market every day. This piece underscores (and discusses) the most prominent wellness categories among consumers. Let’s look into the…

Many of us can round up enough mettle for a quick burst of energy-intensive effort. But will you still feel the same way after a couple of months — or even a year — into your new project, goal, or job? And what’s your go-to response: Do you keep on…

Currently owned by Hindustan Unilever Limited (HUL), LAKME is India’s first indigenous and successful beauty brand. The brand name “LAKME” is derived from the name of Goddess Lakshmi. Since its inception in 1952, Lakme has been a favorite among beauty and grooming enthusiasts in India. JRD Tata kicked off Lakme…

Ola Electric is all set to electrify India’s two-wheeler space. It is planning to kick off the largest electric scooter manufacturing unit in the world at Rs. 2,400 crores. The factory will have a yearly capacity of 2 million, which will be stretched to 10 million by as soon as…

2020 will be, no doubt, remembered as a year that changed the world in nearly every aspect. From a business perspective, it has been full of ups and downs with large-scale uncertainty, numerous disruptions, and a recently kick-started recovery process. Having said that, for specific industries such as e-commerce, ed-tech…

India’s Union Budget 2021 can be summed up in three words — reinvigorate, reinforce, and restart. The country’s finance minister (FM) and co have framed a long-overdue budget in unprecedented times. …